New technology brings benefits
Our coffee loyalty app works by detecting
very small ‘beacons’ positioned at the point of
sale in cafés and stores.
When a customer enters a café and opens the
Royalty app on their smartphone, the beacon
recognises the customer, the café’s branding is
displayed in the app and the customer instantly
sees how many coffee stamps they’ve got.
To collect another coffee stamp, the
customer touches their phone to the beacon and
a stamp is wirelessly added to their coffee
Once the customer has 10 stamps, they claim
a free coffee and touch the plastic beacon to
reset the coffee card. No need for a cardboard
For the wider retail sector, the new
technology is tipped to drive one of the
largest retail transformations since
Shoppers who download a store-brand app will
be recognised by the beacon when they’re
instore. The beacons can be set to any number
of features, including notifying the shopper of
specials on at that time and helping them with
way-finding around the store.
Innovation with engagement
Royalty is an example of how we have taken a
cutting-edge innovation and delivered a
practical, valuable and fun implementation that
realises the technology’s potential.