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First Retail Group – ourcbd.co.nz

First Retail Group came to us with an idea for supporting retailers in Wellington's central business district. They wanted OurCBD to encourage retailers to engage with each other through creating community.

With this objective in mind, we created a one-page scrolling site that is a conduit to online tools that retailers can use to set up events, forums and conversations, such as Meet-up and Eventbrite.

The site also showcases the stories of a number of Wellington CBD retailers and focuses on community engagement via Facebook and Twitter.

Our light, breezy and sparkling design promotes the benefits as well as the ‘how tos’ of creating conversation and community.