The word ‘tax’ can make us all feel
instantly stressed! MyTax wanted their clients
to submit tax refund applications on their
phones. We knew this experience had to be
straightforward and reassuringly friendly.
Working with MyTax’s recent rebranding, we
concentrated our user experience design efforts
on simplicity. We wanted to ensure there were
no barriers to prevent applicants successfully
completing their application using the app. Our
clean, refreshing design steps clients through
the process with ease.
We developed the iOS application first to
give us every opportunity to identify and
resolve any issues before producing the Android
We delivered a useful and usable application
within a few weeks, launching in time to
coincide with the start of the finanical year
in April 2014.