Finding the best way forward
Debtor Daddy’s web application
depersonalises debt collection by using
standard templates that vary according to the
age of the debt.
Looking to extend their web app’s
functionality, Debtor Daddy asked us to
facilitate a workshop to help them identify and
prioritise a new set of features.
Next they asked us to develop a mobile app
that would let small business owners manage
invoices and debtors while on the move. As with
the web app, we kicked off with a high-level
workshop to identify clear outcomes and the
product’s required features.
The customer at the centre
Data on outstanding invoices and level of
automated messages applied to each debtor is
supplied through the integration of an API. We
worked closely with Debtor Daddy’s internal
development team to devise required data for
After two weeks of development, we delivered
a product for Debtor Daddy to take to their
customers for feedback.
We used the feedback to refine our
understanding of what Debtor Daddy’s customers
truly need. We continued to deliver the project
in stages and to test and validate our ideas
until we were satisfied with the product and
ready to launch.