WorldBlu officially recognizes Boost New Media as a democratic workplace

By Kirstin in Agile on April 13, 2012

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We’re very pleased to announce that Boost New Media has been named as one of only 48 companies who are now WorldBlu certified as a democratic workplace.

“People want freedom rather than fear in the workplace,” comments WorldBlu Founder and CEO, Traci Fenton. “WorldBlu-certified organizations model how democracy in the workplace unleashes human potential and builds highly successful organizations that change the world for the better.”

We became eligible for a spot on the WorldBlu List of Most Democratic Workplaces™ when every employee completed a WorldBlu assessment evaluating our company’s practice against the WorldBlu 10 Principles of Organizational Democracy™.

Nathan Donaldson, our Managing Director and founding owner is a big believer in the principles of a democratic workplace. Nathan believes that the more employees are asked to input on the strategic direction of the company the more engaged they become. As a result Boost has happier employees which in turn has resulted in a low staff turnover rate.

Some of the steps we’ve taken to become a democratic workplace:

Once a year we devote half a day to strategic planning. The entire company sits in a meeting room and workshop ideas for goals for the coming year. Everyone contributes and we all get to vote on the ideas we’d most like to commit to. We then decide who should drive the tasks associated with each goal and when they should be done by. We all agree on our shared goals as a company.

To ensure we’re on track with our goals and to capture any concerns we hold a planning retrospective quarterly. This allows us to track progress and address any concerns arising.

Our ideas and questions board is located in our kitchen, giving everyone easy access and opportunity to make suggestions about any aspects of the company. The current categories are tools, processes and goals. We’re encouraged to contribute any ideas we might have for improvements or changes by post it note.

Although not everyone is involved in the day to day tasks associated with Boost’s strategic direction, we do run this work by scrum. This means that all tasks are displayed on a scrum board so that everyone can see the status of tasks (not started, in progress and completed). Essentially all strategic work is transparently displayed to anyone who is interested. We find that the underlying principles of Agile work well with the aspiration to be a democratic company.


Our hiring process is another area where employees are invited to get involved. The candidate is initially interviewed by the Managing Director and the General Manager and if they feel they would like the candidate to progress further the team are asked to come to a meeting room and meet the candidate. We’re all encouraged to ask the candidate questions and then once the interview is over we’re asked for our thoughts on the candidate.  This means that every new employee is someone the whole team have met and agreed will be a good fit for our company.

We’re delighted to be recognized by WorldBlu as New Zealand’s first certified democratic workplace. We’ve found that using democratic principles results in happier and more productive employees who feel more engaged and motivated.